If you want to know how effective your ads and landing pages are at generating online interview requests, you’ll want to get familiar with Google Analytics.
Google Analytics is complex software that is installed on your Dealer Power Network career website and landing pages. It tracks all activity on your website to help you better understand how potential job applicants interact with your online recruiting process.
Ever wonder what time of day or what day of the week is best to place recruiting ads to attract the most applicants in your market? Wouldn’t it be nice to know what ads generate the most online interview requests? When you log into your Google Analytics account, you can access this information quite easlily.
If you are a member of the Dealer Power Network, your Google Analytics account was created at the time of your set-up and can be accessed by logging in with the same email address and password that you use to retrieve your online interview requests.
Once you are logged into your account, you’ll want to look in the top orange menu bar for a button that reads, Custom Reports. After you click the Custom Reports button, you’ll notice a link that reads, Interview Request Report. This is where you can find how well your ads and landing pages are performing. Be sure to check the date range in the upper right corner of the screen to retrieve the data you want to see for any given period.
Also, take note of the blue links above the graph to view different statistics for landing pages, day of the week, and hour of the day information.
Unique visitors are the number of individual people who have visited your website in the given time period. Goal completions represent the number of those visitors who submitted an online interview request. Mobile interview requests are the number of Goal completions from a mobile device. Your conversion rate represents the percentage of visitors to your website who submit an interview request.
The lower section of the page gives you a break down of how each ad, landing page, day of the week, and hour of the day affect your overall performance. Once armed with this data, you’ll know what ads to place, when to place them and how to attract the best candidates to your company.
If you have any questions, or just want to share some of your discoveries in Google Analytics, the comments section is always open. I wish each of you much success in your recruiting efforts