First, it’s important to understand some terms and basic principles of Craigslist so that you are able to identify causes of the challenges you may face.
Craigslist is a community driven, free/inexpensive local classified ad website with approximately 30 employees. It is also in the top 10 most visited websites in the world. With this amount of traffic, it becomes a huge profit potential for local small businesses. It also becomes an attractive venue for wrongdoers or “spammers.” In order for Craigslist to maintain its appeal to consumers and advertisers, it has to have systems in place to prevent spammers from abusing their service.
A spammer is classified as a person who consistently posts numerous advertisements in rapid succession in multiple categories and/or geographies. The intent behind this is to give the spammer as much advertising exposure as possible with disregard towards those who may be viewing the website.
Craigslist is a community driven website; meaning that the people who visit the site are moderators. In other words, if they come across advertisements that they feel are not appropriate, miscategorized, or posted too often, they can vote to have your ad removed. If enough people feel the same and vote to have your ad removed, Craigslist’s automated systems will remove your ad from public viewing. This process is known as “flagging.” If this happens often enough, Craigslist deems your activity as devaluing the experience of its users and may prevent you from placing any future advertisements.
When ghosting occurs, the worse thing to do is to keep trying to post more ads. They will likely get caught in Craigslist spam filters and continue to be blocked, eventually leading to the disabling of your Craigslist account and ability to post to Craigslist altogether.
May was an outstanding month with many new distributors coming on board. Distributors and recruiters did such a great job attracting people to their career websites that the server crashed and came to a pace slower than New York City traffic during rush hour! Online interview requests were being generated at such a fast pace, we were forced to upgrade to a faster, better equipped server. Great job everyone!
With the upgraded server to host the Dealer Power Network, distributors are now enjoying lightning fast speeds when managing their online recruiting system. So what were the final numbers for the month of May 2012?
If you want to know how effective your ads and landing pages are at generating online interview requests, you’ll want to get familiar with Google Analytics.
Google Analytics is complex software that is installed on your Dealer Power Network career website and landing pages. It tracks all activity on your website to help you better understand how potential job applicants interact with your online recruiting process.
Ever wonder what time of day or what day of the week is best to place recruiting ads to attract the most applicants in your market? Wouldn’t it be nice to know what ads generate the most online interview requests? When you log into your Google Analytics account, you can access this information quite easlily.
Your reputation is what you say about yourself and what others say about you. Managing your reputation is nothing new. Every business has been doing it for as long as businesses have existed. What’s new is how the Internet and social applications have changed the way reputations spread. Remember the movie Outbreak? Remember how they kept asking, “How contagious is the virus?” and “Is the virus airborne?” For small and medium businesses today, reputation is airborne and contagious.
Thanks for visiting the Dealer Power Network blog where we’ll get to discuss what’s going on in the direct selling industry in regards to recruiting and growing your business.
In future posts, you’ll find valuable tips and tricks to help you maximize your success. We’ll also give recognition to recruiters and distributors who are doing an outstanding job utilizing the Dealer Power Network digital recruiting system along with any of our other products.
If there are topics you would like to have discussed, or you just want to say hi, chime in by leaving your two cents in the comments section. I look forward to our discussions and to your success!